Swedish design and German stickers

I admit it, I buy a Swedish apple juice instead of a German apple juice just because it says "äpple" (Swedish) instead of "Apfel" (German) on the bottle. But that's not all of it... I like the way the Swedish food is packed. It's often a very special design and that they care about how it looks like. But not the German importers... When buying crispbread today in the supermarket - of course I chose a Swedish brand ;) - I found this:

Didn't they find a bigger and uglier sticker to put on this packaging? :) 

Kram,

Isabell